ON DEFINING YOUR DREAM CLIENT \/ CUSTOMER:

on defining your dream client / customer:

Best way to clarify an ideal client in my experience is to pencil in a draft of who you THINK you’d love to serve (important: they want and need what you have to offer AND have the ability to pay you for it)… write copy and make offers that speak directly to that person, then – bottom line in middle here: work (or at least speak) with actual humans and refine as you go.

You can think* you know, but till you’ve actually worked with enough people who fit that profile / common thread / whatever it is, you won’t know.

Who this is for / who this is not for sections are super helpful so that people can filter themselves in or out before buying.

If you have an amazing convo with a client you can think “what made this such a mutually delightful experience?” and add that to your copy. If it’s not a great fit and you can pinpoint why, then you can go back and include THAT in your copy.

In short: The ideal client will shift and change as you and your offers do. Sketch an idea then get into real convos and offers and your actual experience will lead you to clarity!