HOW TO OVERCOME THE “EVERYTHING’S BEEN SAID” FACTOR

Have you ever seen Father of the Bride? (It’s one of my all-time favorites.)

At one point, “the bride” Annie and her fiancé are about to head out on a date. Her dad (played by Steve Martin) suggests she take a coat. It’s a bit chilly outside.

“I’m fine,” she says*, totally dismissing him. (*I’m paraphrasing.)

Then, once her fiancé suggests that it is pretty cold out and she really should take a coat, she listens with new ears. “You think so? Okay!” She grabs one without questioning and heads out the door.

Same exact message, totally different response.

Why? Street cred. Annie was used to hearing the same ol’ same ol’ from her dad, but coming from her handsome new fiancé, the advice carried more weight.

Your readers may have heard this content – recipe – advice – even joke! – before, but it went in one ear and out the other. But because they value YOUR input more than the others, it’ll be different this time.

When YOU say it the way that only YOU can say it, the lightbulb will go off. And, friend: The world needs that lightbulb.

Get Busy: Write three legit reasons your readers should see you as a uniquely qualified, street creddy expert in your field. Then believe them.

We all have a preferred translation.

Before starting my business, I served as a park ranger at the Pearl Harbor Visitor Center for three years. Loved it. When you stand at that front desk, the world comes to you. It’s fabulous. And to accommodate the over 1.8 million visitors who come through each year, brochures are available in over 30 languages. The world-class audio tour is available in seven.

When a visitor walked up and I could tell she wasn’t totally comfortable with English, I’d subtly ask, “So where are you visiting from today?”

If she answered some place like California, I’d leave it at that. But if she answered some place like the Czech Republic, for example, I’d say “Ahoj!,” hand her a brochure in Czech, and watch her face light up. I was speaking her language. Literally.

It’s a relief when people speak our language. When we don’t have to TRY to understand what they’re saying. We appreciate examples we can relate to, words we actually use, and clear organization that’s easy to follow.

When we understand, we tune in. And that’s when meaningful connections are made.

What you want to say may have been said before, but never in the way that YOU can say it. (Tweet that!)

Somebody out there needs your translation.

Get Busy: Flex your translation muscles. Use the entire range of your lingo to write five different ways to say a common (useful) phrase like “You can do this.” Ex. 1. You’ve got this. 2. Piece of cake…

Whether you realize it or not, you’ve got a unique frame of reference – the window through which you see the world. Like a fingerprint, it’s one-of-a-kind. Nobody on the planet shares the exact same one, and every. single. moment. of your life to-date has influenced it – the movies you’ve watched, the jobs you’ve had, the places you’ve lived, and the friends you’ve made.

This unique constellation of stories, lessons, and experiences makes you incredibly unique. And it makes YOUR perspective incredibly interesting to the right people.

Even in this blog post, I’ve strategically used examples and stories from my own frame of reference: my personal experience with the “Everything’s been said factor,” the Father of the Bride illustration, and observations from my park ranger gig. My hope is that each of these illustrations will help you understand the point in a more meaningful, memorable way.

You can (and should) do the same with YOUR audience!

Sharing your stories doesn’t just help them understand important concepts; it helps them get to know you better. When you do this with intent to help, you’ll strengthen your know-like-trust factor, and that’s what builds up your street cred.

It’s a beautiful cycle.

Get busy: Think of one key concept your audience MUST understand to be successful. List three different stories or examples you can use to help make that concept more relatable.

It’s really easy to sit back and say, “It’s all been said before.” But you know what? That’s a lame excuse, and you’re too cool for excuses. Even good ones. (Tweet that!)

When it comes to sharing your brilliance with the world, I’ve given you an arsenal of excuse-busters, confidence-builders, and even some how-tos to get you started. (I also happen to have a few openings left for my fall dream client roster if you’d feel better with some one-on-one guidance!)

Either way, next time you find yourself wondering if the world really needs to hear your spin on a topic, come back and read this post. I’ve got the answer for you: WE DO.

If you liked this post, please share it via Facebook, Twitter, and your social media channels of choice. The more readers, the merrier!

Also, in the comments, I’d love to know: