THE PROMISE OF A PENCIL: 3 SIMPLE WAYS TO MAKE A DIFFERENCE (TODAY)

Over 57 million children went without access to primary education in 2011.

That’s the bad news. The good news is:

“We have the ability to provide quality education to every child on earth right now.”
– Adam Braun, Founder of Pencils of Promise

In other words: We can totally do something about it.

In this video (AKA the most meaningful book report I’ve ever presented…), I’ll tell you THREE specific somethings you can do to make a difference TODAY, along with:

why I’m confident donating (what was formerly) an entire year’s salary to Pencils of Promise
how Adam turned his original $25 investment into over 200 schools in just five years
a super-powerful, three-word recipe for purpose-driven success (inspired by the PoP story)

Click below to watch:

Ready to do something?

I’ve got some ideas for ya.

SOMETHING 1: BUY THE BOOK.

If you’ve got a dream and a purpose you KNOW you’re called to share, you’re going to love this book.

(PLUS, all proceeds benefit Pencils of Promise, which is absolutely amazing.)

Put your inspiration pants on + click here to grab YOUR copy. (aff link)

I recommend hard cover. Much more fun to highlight.

UPDATE: It’s now a New York Times Bestseller!(!!!) Amazing.

SOMETHING 2: SPREAD THE WORD.

Click below to tweet your fave #PoPbook gems, courtesy of your buddy @nikkielledge :)

“In moments of uncertainty…immerse yourself in the life you would be most proud to live.”

“For one day a week, it’s important to allow yourself to be a human being, rather than a human doing.”

“I wasn’t sure what my purpose was, but I suddenly knew that it both existed and hadn’t been fulfilled.”

“True self-discovery begins where your comfort zone ends.”

“The purest joys are available to all of us, and they’re unrelated to status, recognition, or material desires.”

“Your life should be a story you are excited to tell.”

On a roll?

Click here to check out (+ SHARE!) over two dozen more.

SOMETHING 3: MAKE A DONATION.

I’m committed. I’m working. It’s happening.

And it’ll happen even faster with your help.

To join me in funding a school with PoP this year, click right here:

IT’S TIME FOR US TO DO SOMETHING, FRIEND.

In fact, I’ve had this song actually called “Do Something” by Matthew West in my head all weekend as I wrote this post for you.

We can consider it the book report soundtrack:

If not us, then who?

If not me and you
Right now, it’s time for us to do something

If not now, then when?
Will we see an end
To all this pain?

It’s not enough to do nothing
It’s time for us to do something.

So you ready?

IN THE COMMENTS TODAY, DO TELL:

Which of these somethings will YOU do to make a difference today?
What’s one of your favorite #PoPbook quotes?

Can’t wait to see what you come up with :)

To pencils and promises,

P.S. If you’re wondering how I set up my faux-pro “studio” (for the white background in this and all of my A Course About Copy videos), I share my full shopping list right here. ENJOY!

Grab the conversational copy cheat sheet to write copy that sounds like you.

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