4 KEYS TO A SALES PAGE THAT ACTUALLY SELLS
SPOILER ALERT: If you’re allergic to writing sales pages + sharing your offer(s), this one’s for you.
It’s interesting, isn’t it?
Despite the fact that business revolves around sales, noooobody wants to feel “salesy.”
Salesy is associated with superficial, aggressive, and cheesy. Not cute. Not effective.
So let’s flip the script and redefine salesy real quick:
In its simplest form, “salesy” means making a sale.
And making a sale is making a DIFFERENCE.
That’s not just lip service. Think about it.
When you’re able to do what you do best, your clients + customers benefit, the people they love and serve benefit, your employees and contractors benefit, your neighbors benefit via your government (heeey, taxes!), your family benefits, and of course YOU benefit.
As long as you know how to help people see why they genuinely WANT to buy from you, everybody wins.
So let’s talk (very specifically) about how to do that.
In this video, we’ll cover:
- the 4 keys to writing a sales page that actually sells
- why you can’t assume people know how great you are
- when less is more (and when it’s not)
- how to help potential dreamies SEE themselves as your customers before they buy
- a quick mindset shift to help evict the desperate vibes from your writing experience
Click below to watch (or take a listen):
IN A (COCO)NUT SHELL
KEY No. 1: CLEAR VALUE
Use their words to make it obvious why they want and/or need what you offer.
HOW?
Use their words (start a copy bank to capture how they describe what they want, need, and/or are frustrated by).
Paint the before + after picture and make it clear that your solution can help them bridge the gap. (As long as it actually CAN help them bridge the gap, of course!)
Describe the BENEFITS of working with you: More sleep? Saved time? Less stress?
KEY No. 2: OBVIOUS CREDIBILITY
Don’t assume they know that your product, program, or service gets results. Toot your own horn!
HOW?
Use facts + stats that prove your offer is needed and valuable.
Include testimonials showcasing real results people have gotten from your offer.
Include a bio that communicates your expertise and a bit more about YOU. (Again, don’t assume they know why they should trust you!)
KEY No. 3: ULTRA-CLEAR EXPECTATIONS
Make it EASY for people to buy from you by anticipating any Qs they may have about your offer.
HOW?
List the features of the offer (i.e. how many lessons? what fabric? how many sessions and how often?)
Tell them exactly what to expect before, during, and after your work together.
Include a FAQs section that shows them you “get” what they may be concerned about.
Get fancy with a virtual tour (video or images) to help them imagine what it’s like “on the inside.”
KEY No. 4: YOUR (BRAND) PERSONALITY
Show ’em what makes YOU (or your products) different from the so-and-so the next tab over. Help ’em FEEL it.
HOW?
Use your voice in your copy. #thankyoucaptainobvious (I can totally help you with that, BTW ;))
Include a great, current photo of you.
Use images that showcase your brand + match the inside of the buying experience.
Design with your brand colors + flavor in mind.
BONUS (SPARE?) KEY: Please remember, you’re not desperate for this sale. Your energy is contagious. Throw yourself a dance party or pull a Tony Robbins to “get into state” before you sit down. Remind yourself how amazing this offer is by reading previous testimonials. Or asking your toddler. Whatev.
Long or short, simple or all decked out, being (the best kind of) salesy doesn’t have to be icky, awk, or complicated.
When you’ve got a great offer and communicate its value clearly, the right people will buy in the right time.
And that’s how a fun, profitable business built :)
YOUR HOMEWORK
In the comments below, share:
Which of these four keys influences YOU the most when you’re shopping for products, programs, and services online?
BONUS: How do you communicate that element on YOUR pages?
Let’s discuss.
To making sales + making a difference,
P.S. If you liked this post + want to help me spread the word by using the links below to share it with your buddies, I would greatly appreciate it! You can also subscribe to my YouTube channel if you’d like to see new videos before I’ve had time to turn them into blog posts ;)
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