WELCOME TO MY DIGI-HOME! (START HERE.)

If you’ve been hanging out with me for a while, you remember when I first acknowledged my entrepreneurial muffin top in 2013. (My figurative brand pants were too tight. Funny – since there’s not a pair of trousers to be SEEN over here ;))

When I started my business in April 2013, I unintentionally painted myself into a (copy) corner. My first “real” offer unexpectedly led to six straight months of one-on-ones for one VERY specific focus: writing for entrepreneurs.

Don’t get me wrong: I was – and am – super-thankful I could hit the ground running like that. But by the fall, I wanted to make sure you (and everyone else) knew that building a super-niched business focused only on writing was never my intention.

In my dreamiest of dreams, I can build a business – visually, conceptually, and otherwise – that represents the FULL scale of what I’d love to explore, teach, and share:

So that’s the plan here. We’re branchin’ out.

(Okay. Really I’ve been talking about life and behind-the-scenes business stuff all along…but now my home page officially acknowledges it.)

Specifically, I want to speak more directly to my fellow mamas.

Once upon a time I wondered if the big vision was a mom blog…but that didn’t feel right (because it excluded the communication piece).

A year ago the focus was ALL writing + business, which didn’t feel right either (because it excluded the mom piece).

I struggled to figure out a sensical way to merge the two worlds.

In retrospect I see WHY I couldn’t crack the code: I didn’t have experience playing both roles! I couldn’t connect the dots. But now I do, and I can.

And I’m ready to share what I’m learning on all fronts.

So whether you’re a mom or a dude, whether we’re talking about changing websites or changing preschools, writing about pages or writing Christmas cards (which I totally skipped last year, BTW)….

Know that this is a space for us to share, learn and have some FUN.

It’s also a place to be inspired.

(I don’t know about you, but seeing myself all dressed up actually motivates me put on real pants even if I’m not leaving the house. Sometimes.)

There is SO. MUCH. I’d love to share with you about this whole journey – lessons learned, funny behind-the-scenes stories, what this change means for my business (and YOURS) moving forward – but we’ve got plenty of time to get into all that.

Today I just invite you to explore.

Click, click, and click some more. Go wherever your eyes may lead you :)

When you’ve had a few to take it all in, I would LOVE it if you’d sign the guest book (leave a comment) below to tell me what you think.

For BONUS points: Bust out your phone to record a short video telling me which page is your FAVE and WHY. Then post it to my FB wall or via Twitter @nikkielledge using #newbrandpants as the secret password, and let’s get this launch party started!

Seriously can’t wait to hear what you think about all this, friend.

I’m really hopeful about what’s next for us here :)

To pencils and pineapples,